Are you putting together a marketing team for content creation? Or are you struggling with the idea that artificial intelligence might be the wave of the future and the best way to create content for your clients? Before you sign up for AI systems that generate content, consider what that might mean. What type of content will you actually be getting? Where will you be using it? How does the future of AI play into marketing and content altogether? Let's take a look at some of the burning questions marketers have about the future of AI in relation to content.

AI Can’t Replace People

Artificial intelligence can’t replace a person’s experience. It can’t write from an emotional standpoint or from a sense of experience. It can, however, provide excellent technical writing where facts and figures are needed. In a matter-of-fact situation, AI could be a great solution, especially for creating content very quickly or answering general questions as a chatbot on your website. But, when it comes down to making an emotional connection, AI isn’t that advanced yet. Though, we should worry should it ever gain consciousness or express emotions. I think we have seen plenty of movies and know how it plays out. 

Emotional Writing- Emotional Marketing

As mentioned above, artificial intelligence can't write from an emotional standpoint. That means it wouldn't be great for emotional marketing. Marketing techniques such as these tug at the heartstrings. It is how a connection is made and how a consumer views a brand. Think of the last video you saw representing a company, and it showed a selfless act they did or active generosity. Perhaps it was helping a veteran or a family who suffered a disaster like losing their home and being in serious debt afterward. By connecting emotional situations such as these to a brand's cause and a consumer, customers are born.

Has Its Place

Even though we've pointed out some of the negative connotations of using artificial intelligence for marketing and content creation, it does have its place. You can shorten the time it takes to do certain tasks or automate tasks. For example, if you needed an outline created for a longer blog post, it would take you no time to do so. It can also help with writer's block in many cases.

Final Thoughts

ModernSpeak uses a variety of marketing techniques like content creation, influencer marketing, public relations, and more. They use humans as their content creators, delivering an awesome experience for their high-profile clients. Though artificial intelligence is certainly becoming more and more commonplace in marketing, will it take over completely? We don't believe so.