Most companies who decide to add a sign to their marketing plan will decide to place that sign in an area that gets a good deal of traffic. This increases the likelihood that a potential customer will see the sign and choose to walk into your business, rather than going to some of the competition. In some instances, you may place it in an area where people are driving by quickly. You need the sign to be easy to recognize, and read, in these high-traffic areas, to ensure that they will get the message. When designing your sign, assume that the customer has only five to ten seconds to read your information.

Because of this, you need to keep the information on the sign as short and sweet as possible. For highway billboards and signs, it is best to keep the information to seven words or fewer. This can make sense, even if the sign is not near the highway. A short and sweet message will stick better and if it is too long, someone hurrying by, either walking or driving, will miss out on it and never remember anything about your business. Large text and a short message can be a key component to reaching your customers, no matter how they see the sign.

Even when you have a sign that is meant for pedestrians who can stop and take the sign in for a moment, brevity is your best friend. Most customers do not want to stop and read a really long sign. They want to glance up and get the information they need and then hurry along again. Shoppers have a million things to do and their patience is limited when they have so many different advertisements around them all the time. A short and effective message in big letters on your sign is often the most effective way that you can reach the customers and get them to stop by your business.

No matter your business or how you would like to advertise, a good business sign can be the key to getting customers to come in the door. Our signwriters in Auckland will be able to help you create a sign that gets noticed, ensuring that the message is on point and your customers will be able to learn about you in no time. We have worked with customers for many years to create high-quality business signs that work, increasing foot traffic in your door and providing he best return on investment. Trust our team for all of your business signage needs.